Our principles are in our name. We're named after Vilfredo Pareto and King Solomon. In mathematics, a Pareto Frontier describes how we even with a set of optimal options, have to make decisions about what we value and want to prioritize. In many stories and parables, King Solomon is a figure of humility and practical wisom. He was an ancient king who led his kingdom to great prosperity. Here we think modern and classical insights go hand in hand.